Jennifer Maxwell

Jennifer has found beauty, happiness, and wonder in all forms of art since she was a young girl.  Her passion for art has now evolved into her dream career as a custom jewelry designer. 

After gaining her undergraduate degree from the University of Georgia, and then going back to school to the Gemological Institute of America for certifications in jewelry design and manufacturing, Jennifer moved to the mecca of the jewelry industry, New York City, to begin her career.  She worked for David Yurman and then moved on to Product Development at the corporate offices of Tiffany & Co.  Working hands-on with gemstones, gaining an understanding of the complex process of creating fine jewelry, and collaborating with some of the most skilled jewelers in the industry enriched her knowledge and background exponentially.  These years in New York City gave her incomparable experiences and understanding of the craft of jewelry design, which she continues to pull from today to create her unique custom pieces. 

She eventually moved back to her hometown of Atlanta to be closer to family, and she began working as a custom designer for a successful family-owned jewelry store in a high-end part of town.  There, her experience, design portfolio, and her passion for the custom design process, flourished.  Jennifer had always dreamed of starting her own design business, and in 2014 she realized she had the background, manufacturing contacts, and clientele she needed to do just that. 

Jennifer's favorite part of the jewelry design process is getting to know her clients and learning about their aesthetic tastes, as the knowledge she gains from her relationship with them is what fuels her ability to create her truly custom pieces.  She has thrived while collaborating with a variety of clientele, from a man anxious to surprise his future wife with an engagement ring that reflects her stunning beauty and avant garde taste; to a daughter seeking to transform an heirloom piece of her grandmother's jewelry into an understated, everyday reminder of her presence; to a divorcee hoping to repurpose her diamonds into a statement cocktail ring or necklace.  The possibilities of one-of-a-kind pieces waiting to be created are truly endless.

Jennifer's designs fuse the desires of her clients with her own artistic inspiration, resulting in breathtakingly unique, wearable works of art. 


In her downtime, Jennifer also creates a fun, lower price point, costume line, JMax, using a combination of upcycled vintage parts, semi-precious gemstones, and funky chains - click here to check her out on Etsy